In this article about MySpace the owners are finding it tough to advertise on a large enough scale (they get nearly a billion page-views per day) without pushing away their users. One thing they want to do is get MySpace kids to put adverts on their profiles. How about the incentivise the users? You put an ad on your profile and you get a few cents everytime someone clicks through it. That way whoever is viewing the profile won’t feel “a corporate put that ad there.”
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