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37 Willy Wonkas

I respect the path 37signals has forged in the path few years but I have to say they are really riding the beta hype cycle hard with their upcoming HighRise app. At this point 37signals could launch the app. at the local Bedouin Starbucks and there would be a 5 mile queue outside three days before.

So when I read about the “golden tickets” idea I nearly gagged.

Come on guys, get real.

This entry was posted on Wednesday, February 21st, 2007 at 10:37 pm and is filed under 37signals, Beta, Post, Web, app, gag, golden ticket, highrise, hype, nuts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Jason Fried 1 year ago 1 point
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Beta hype cycle? There is no beta. We don't release betas. We release 1.0 release versions.

We're just previewing the app while we put the finishing touches on it. It's not ready to release otherwise we would have released it.

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http://www.37signals.com

Paul Watson 1 year ago 1 point
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Sure I understand the beta thing but Golden Tickets are a way of generating interest and hype.

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http://www.paulmwatson.com/

37 Willy Wonkas

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