Got an invite to the Google Analytics AIR beta today and gave it a whirl. It looks good, works well but most importantly makes checking your analytics faster and easier than through the Google Analytics website. One nice feature is that you can open multiple tabs with various analytics on each.
But I do wonder as to the wisdom of a third party building such a feature rich app. All the views in Analytics are reproduced, when Google Analytics changes or release a new feature the change or feature will have to be reproduced. In a better world the views are independent of the delivery mechanism, embeddable in the browser or in AIR.
It seems like a lot of work with a lot of risk and not a whole lot of benefit. Possibly it is a “Look what I can do” app. and Google hire/buy the guy who wrote it. Or maybe Adobe will hire him for his AIR skills.
Still, the app. is slick and if you use Analytics it is worth trying out.
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