Life is grand

TechCrunch is having another fit over PayPerPost/IZEA.

Advertising influences your content. You tend to write more on what brings in traffic that will hopefully click on your contextual ads. You end up writing in a way that promotes certain keywords, title styles, lead paragraph structure, when and who you link to etc.

I would think it is painfully clear that there is not a big difference between what TechCrunch and many other blogs do with AdSense and other contextual advertising and what other bloggers do with PayPerPost. PayPerPost pay you directly for writing for their advertisers while AdSense and co. pay you indirectly for writing about their advertisers.

This is why some key bloggers do not put advertising on their blogs even though it would make them some serious money. They realise that their content will be influenced by the inevitable tug of monetisation through advertising.

I’m not against advertising. I just hope that every blogger, including TechCrunch, realises the deal they are making when they first put advertising on their blog.

This entry was posted on Sunday, November 25th, 2007 at 10:57 am and is filed under Post. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.