Following the Chefs

For example, chefs have cooking shows and write cook books. Yet it doesn’t stop their restaurants from being successful. In fact, he claimed they are probably more successful because of their sharing.

Now I know chefs have their secrets but they do give away a lot. And it seems to have helped 37signals. They have given away Ruby on Rails and that act has arguably helped them as much as their applications. If they were just a provider of “simple, affordable software” they would not be half as well known.

Read other tips from Jasonat SXSW.

 

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