Gas marketing

Apparently American consumers choose gas on brand rather than price. Now i have no idea what the refinery situation is like in the USA but back home in South Africa the different “brands” of fuel is a joke. Every fuel brand advertises amazing technologies in their fuel, such as engine cleaning molecules, increased performance and fuel efficiency, but the reality is that there are only a handful of refineries and most brands sell exactly the same fuel. Some say they put additives in after the refinery and while that may be true the additives are about as effective as using speed-boosting software on your internet connection. Not very.

Here in Ireland I go mainly by price and Tesco is hard to beat. The only time I don’t go by price is when the petrol station is outside of a town or city and looks like some farmer is trying to sell off his excess agricultural fuel.

I just wonder if in America there really is a difference between one brand’s fuel and another.

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