Life is grand

I respect the path 37signals has forged in the path few years but I have to say they are really riding the beta hype cycle hard with their upcoming HighRise app. At this point 37signals could launch the app. at the local Bedouin Starbucks and there would be a 5 mile queue outside three days before.

So when I read about the “golden tickets” idea I nearly gagged.

Come on guys, get real.