Here is a case where experts are totally out of touch with the people who pay their bills.
Kottke linked to a story headlined Skywalkers in Korea cross Han solo. I snorted chocolate milk out my nose in glee when I read that headline.
But then a bunch of copy editors got hold of the headline on a forum and ripped it apart.
Yes, it is contrived. Yes, you have to have watched Star Wars to find it funny. But the headline still works as a normal, unfunny headline without Star Wars knowledge. The river is called the Han, tightrope walkers can easily be referred to as skywalkers and they are crossing the river on their own.
In this case I’d say being an expert only makes you an anal old fart. Pulling apart a headline like that is missing out on all the fun people get from it.
Experts need to know when to let go, when to laugh with the rest of the world.
Happy weekend all.
