The mobile TLD is launching today; dotMobi. The BBC has a decent article on it. Firstly I find it ironic that the domain designed for limited input devices (like mobile phones) is four letters long; .mobi.
Is this going to work though? Or do we even need it? The way I see it we should enter in a domain regardless of the device and get back data tailored to the device. So if I view cnn.com on my desktop I get a nice multimedia, multi-megabyte download. If I hit it on my phone I should get a lightweight package with navigation designed for phone keypads. I shouldn’t have to use different domains.
One good thing about dotMobi is the set of rules dotMobi sites have to adhere to. They emphasise content and small downloads with good access strategies for phone keypads. But really those rules should be applied to all mobile sites irregardless of what domain is being used.
